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The retail shifts you need to know for 2024

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Consumer Behaviour
Consumer Behaviour

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In today's fast-changing consumer landscape, one constant truth remains: Shift Happens. Whatever shift is thrown at you, Captify is here to help. Our latest vertical report uncovers shifts across the retail landscape that you need to be aware of for 2024

Captify's new retail report, powered by billions of search data signals, reveals the ongoing impact of the 2023 cost of living crisis on consumer behaviour and highlights the key trends shaping the retail landscape in 2024 and beyond.

The report uncovers:

  • The evolving retail landscape: Gain insight into the factors impacting consumer affordability and the driving forces behind the resurgence of retail.
  • Audience deep-dive: Get to know the unique interests and brand preferences of custom shopper audiences.
  • Smart strategies: uncover how consumers are making every penny count, from adopting side hustles to opting for frozen goods over fresh products.
  • Trends to watch: explore whether consumers, amidst financial constraints, are prioritising sustainability in their brand choices and if they can really afford to go green.

Explore cookieless, real-time audiences and actionable insights to fuel your 2024 retail strategy.

Download Captify's retail report here.

By Alice Brampton, Global Head of Content

Captify

As the largest holder of onsite search data outside the walled gardens, Captify is the leader in real-time audiences and insights, fueled by Search Intelligence. Captify’s solutions power pre-campaign strategy, programmatic activation, and unique measurement for the world’s biggest brands.

Connecting searches from over 3 million websites globally, Captify helps brands understand consumer interests, motivations and mindsets. Search behavior provides a view into consumer intent, which is then made actionable through machine learning technology. Search Intelligence fuels flexible, cookieless, omnichannel solutions, to bring brands new, real-time audiences, publishers greater yield and consumers the most relevant digital experiences.

Posted on: Wednesday 12 June 2024

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