VIOOH's State of the Nation whitepapers, produced with MTM, dive into the perceptions of programmatic OOH, its adoption, its challenges and what the future looks like across five key markets
VIOOH's State of the Nation whitepapers, produced with MTM, is an annual research launch which includes responses from 1,000 agency and advertising execs across five key markets - the UK, Germany, France, the US and Australia, and dives into their perceptions of programmatic OOH, its adoption, its challenges and what the future looks like.
The themes for this year's State of the Nation whitepapers include:
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Data (precision targeting and real-time audience data) as some of the main drivers of the adoption of programmatic DOOH
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The perception around programmatic DOOH's effectiveness including discourse around full-funnel results, cross-channel attribution, measurement and case studies
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Programmatic DOOH being ranked as one of the media channels driving innovation
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Programmatic DOOH working with other channels for multi-channel/ omni-channel campaigns and particularly calling upon synergy in the data source
To download the full whitepapers (UK, Germany, France, US, Australia, Global), please go to link: https://www.viooh.com/sotn
Posted on: Sunday 30 October 2022
