Back to Member Vault

Streaming TV's New Era

Tags:

Connected TV Consumer Behaviour
Connected TV Consumer Behaviour

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Magnite’s 2023 report 'Streaming TV’s New Era' puts audiences front and centre, examining how consumer attitudes and viewing habits are reshaping the streaming landscape

Magnite plays a key role at the intersection of advertising and consumer experience and is uniquely positioned to provide this report, 'Streaming TV’s New Era', which focuses on how consumer attitudes and viewing habits are reshaping the TV landscape - and how ads are powering streaming’s future.

By Jessie Sampson , Communications Manager

Magnite

We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Posted on: Wednesday 26 July 2023

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon