Take a look at some of the key insights uncovered through Magnite's latest research into streaming TV
Streaming TV has emerged as the future of television. As traditional TV viewers transition to streaming content on multiple device types, streaming TV has evolved to reflect the needs of today’s consumers.
Broadcasters, media owners, and advertisers are aligning content with consumer preferences to provide adaptive offerings with ad-supported content leading the way.
Magnite plays a key role at the intersection of advertising and consumer experience and is uniquely positioned to provide the research report, 'Streaming TV’s New Era' which focuses on how consumer attitudes and viewing habits are reshaping the TV landscape - and how ads are powering streaming’s future.
Check out this video for a walkthrough of some of the key findings in the UK.
Posted on: Friday 27 October 2023
