VIOOH's study explores their cross-channel campaign to drive visitors during winter, using programmatic DOOH to prime audiences ahead of audio and display re-engagement
The results of this case study proves that an omnichannel strategy is a winner, and programmatic DOOH is a significant component of that success - in this case, due to its ability to prime Tourism Tasmania’s messaging and drive optimal results across channels. This campaign is a pioneering example of how programmatic out-of-home, when integrated with the right strategy and mix of both public/broadcast screens and one-to-one/private channels, optimised by data, can drive tangible commercial metrics to brands everywhere.
Posted on: Monday 24 July 2023
