Back to Member Vault

Unlocking gaming communities: a path to success for advertisers and publishers

Tags:

Ad Tech Attention Brand Safety
Ad Tech Attention Brand Safety Consumer Behaviour Contextual Targeting Effectiveness Gaming Market Overview Measurement Mobile and In-App

This content was created by an IAB UK member

Members of IAB UK can contribute to the Member Vault. Log in to submit your content.

Made in collaboration between Venatus and GWI, this custom research report unveils insights into why we play, as well as how brands should approach interacting with gaming communities

A multi-market study exploring why understanding gaming communities is essential for impactful advertising and successful monetization.

By

Venatus

Venatus is the leading global AdTech partner in the gaming and entertainment space. With hundreds of exclusive publishers, including EA, Rovio, Scopely, Miniclip, OP.GG, and Futbin, Venatus excels in monetizing gaming content. This state-of-the-art publisher platform equips publishers with the data and tools required to maximize ad performance and revenue with ease.

For advertisers, Venatus unlocks game-changing campaign performance through bespoke creative executions and access to exclusive gaming audiences — with regular direct campaigns from brand partners including McDonalds, P&G, LEGO, Sony, Warner Bros and many more.

Posted on: Tuesday 28 May 2024