The 5th Annual Audio Logo Index which analyses the most well known audio logos in the US and UK, exploring the question of "what makes an effective audio logo?" - featuring consumer research and insights from brands, creative agencies and audio platforms.
What does the research cover...
- US Insurance brands once again proved the staying power of their audio logos, with Farmers and State Farm claiming the first two spots in the index.
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The importance of including your brand name in your audio logo has never been more obvious.
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Many brands are leveraging audio marketing beyond sonic logos to reinforce the brand values they’re trying to project.
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The past year saw several brands, including Sonos and Michaels art stores, launching their first audio logos.
Posted on: Tuesday 22 June 2021
