What developers think about InGame Advertising
The mobile games industry has been around for over 20 years now - we know because we were there at the start (yes WAP games...). The market is continually propelled by innovation - be that new devices, tech or game design, but it’s the monetization strategies that must now to strive for innovative new ways to balance creativity, retaining players and paying the bills.
AdInMo have teamed up with Pocketgamer.biz to support their annual mobile games developer trends survey. Read their latest paper featuring previously unreleased findings from the study with an exclusive look at the monetization and InGame advertising trends.
- Business models
- Monetization strategies
- Impact of InGame advertising on retention and gameplay
- Top features when integrating a monetization platform
Posted on: Monday 29 March 2021