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What is Google’s Privacy Sandbox & how can you get started?

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Ad Tech
Ad Tech

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Google Chrome plans to fully phase out third-party cookies in 2024. Index Exchange's Mike McNeeley looks at what media owners, buyers, and tech platforms need to do to prepare their addressability strategies for a privacy-centric future

Google Chrome plans to fully phase out third-party cookies in 2024 and with 63% of the global market share, this signals a significant change in how our industry considers addressability in advertising. Let's take a look at what Privacy Sandbox entails and what media owners, buyers, and tech platforms need to do to prepare their addressability strategies for a privacy-centric future.

In an effort to preserve effective advertising while protecting consumer privacy, Google launched Privacy Sandbox, a series of alternative solutions to third-party cookies. Index's Mike McNeeley, Senior Vice President, Product explains what Google's Privacy Sandbox is and how to get started.

Read more via Index Exchange here.

By Mike McNeeley, Senior Vice President

Index Exchange

Index Exchange is a global advertising marketplace enabling media owners to grow revenue by helping marketers reach consumers on any screen, through any format. Headquartered in Toronto, Index has nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience makers. 

Posted on: Thursday 1 February 2024

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