Blis' latest infographic delves into the factors that shape customer decision-making, outlines the impact of inflation on consumer behaviour, and offers actionable tips for brands to remain relevant
Inflation, Brexit, a dwindling data landscape, a fragmented path to purchase, and a heavily saturated grocery market marked the start of a challenging year in the UK. To help grocery brands, Blis commissioned a survey conducted by Sapio Research in February 2023 among 2006 consumers based in the UK to understand what really matters to them.
Our new infographic reveals what drives customers’ decisions and shows grocery brands:
- Who are today’s grocery shoppers in the UK: their habits and how they shop
- How inflation is impacting their behaviours: how much they spend, where they tend to shop and what they value the most
- The top three practical tips to increase awareness, build loyalty and gain market share
Posted on: Wednesday 22 March 2023
