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Xandr Explains: Episode 1 - The Value of Curation

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Ad Tech Transparency User Identity
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In the first episode of a new series, Xandr Explains, we discover the value of curation.

Curated marketplaces have certainly been a buzzword for the programmatic industry in 2021. In the first series of a new educational initiative, Xandr Explains, Senior Account Director for APAC, Erica Blakslee unpacks the importance of curation, what it is and why it should it be a priority for media buyers going forward.

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By Erica Blakslee, Senior Account Director, APAC

Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium advertising.  Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimises return on investment for both buyers and sellers.  For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

Posted on: Wednesday 26 May 2021

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