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Xandr Explains Episode 3 - A Buyers' Guide to Curation

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Ad Tech Effectiveness User Experience
Ad Tech Effectiveness User Experience

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In Xandr Explains Episode 3 we take a look at some of the different use cases of curation. 

Through curation, buyers can can build a marketplace specific to their needs that is scalable, transparent, simple and efficient to set up.

This week in Xandr Explains we take a look at some of the different use cases for buyers; auction packages, deal management and control.

Take a look and get in touch with Xandr here for further details.

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By Georgie Broadhead, Senior Marketing Manager, Northern Europe

Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium advertising.  Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimises return on investment for both buyers and sellers.  For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

Posted on: Thursday 1 July 2021

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