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Xandr Explains Episode 4 - Curation, the Next Evolution of Programmatic

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Ad Tech Effectiveness User Experience
Ad Tech Effectiveness User Experience User Identity

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To close the first series of Xandr Explains, we hear from leading curators from around the world who are already experiencing the benefits of their own curated marketplace. 

At Xandr, we believe that curation really is the next evolution of the programmatic industry and so do some of the leading names around the world. To close the first series of Xandr Explains, we hear from some of Xandr’s existing curator clients who are already experiencing the benefits of a curated marketplace.

Take a look and get in touch with Xandr here for further details.

Our Xandr Explains series will be taking a short break but we’ll be back later this year, stay tuned!

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By Georgie Broadhead, Senior Marketing Manager, Northern Europe

Xandr

A business unit within AT&T, Xandr powers a global marketplace for premium advertising.  Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimises return on investment for both buyers and sellers.  For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.

Posted on: Thursday 1 July 2021

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