IAB UK Member Vault

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two people engaged in conversation
i-media
blog

The dawn of performance OOH

A woman carrying shopping bags
Advertima Vision AG
blog

Transforming in-store retail media with real-time audience segmentation

A woman's hands on a laptop's keyboard
Eyeota
blog

What is data enrichment?

shopping bags
Eyeota
Research Study & Guide

How to target Black Friday & Cyber Monday audiences

Two women laughing, one has a phone in her hand
Hivestack by Perion
blog

The Power of Omnichannel Advertising: Elevating engagement with programmatic DOOH

a picture of a graph with a magnifying glass
Skyrise x Vistar
blog

How to overcome the data dilemma to de-silo DOOH planning

Digital OOH billboards
i-media
blog

OOH: Leading the privacy-first, digital revolution

mobile
i-media
blog

What do impending cookie changes mean for DOOH?

Woman buying groceries in a store
Advertima Vision AG
blog

Navigating the future of in-store retail media

woman smiling with two shopping bags
The Trade Desk
Research Study & Guide

How DSPs unlock the power of retail data

An image of people pushing shopping trolleys
Advertima Vision AG
blog

Why addressable audiences, not locations, should define in-store retail media potential

People in a supermarket
Advertima Vision AG
blog

4 ways to boost retail media revenues with in-store audience segmentation

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