ABC

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

Through our experienced teams we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.

Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.