Age UK

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Age UK aims to improve later life for everyone through our information and advice, services, campaigns, products, training and research.

A world in which older people flourish is a world in which older people will:

  • be equal citizens with equal rights

  • have enough money for a secure and decent life, and have access as consumers to the products and services they need at a price they can afford

  • have access to the healthcare and social care they need

  • have the opportunity to live healthier longer lives and to enjoy a sense of well-being

  • live in homes and neighbourhoods that are safe and comfortable and which enable them to lead fulfilling lives

  • have opportunities to participate and contribute as volunteers, active citizens, good neighbours, family members, and workers

  • enjoy the benefits of longer life, wherever they are in the world.


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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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