The company’s pioneering AI-powered technology, world-leading research and media prediction, planning and verification platforms help brands and agencies run more efficient, impactful and successful ad campaigns.
The highly accurate outcomes from this tech-led process helps users and customers understand how effective their advertising is, empowering them with real human insights which can help inform channel selection, asset creation and creative messaging toward the areas which will yield the best commercial outcomes for their business.
They have won multiple awards, most notably Most Effective Use of AI/Machine Learning at the DRUM Awards for Digital Industries 2022.
CEO and Founder, Dr. Karen Nelson-Field, is also an internationally renowned and regarded thought leader in attention and media metrics, who speaks widely across the globe. As a true subject matter expert and with over 17 years spent redefining the marketing research landscape, she has produced a number of best-selling books spanning all areas of marketing and the birth and evolution of the attention economy.
Find out more about Amplified Intelligence and attention measurement by watching this video.