AudienceXpress is an international multi-screen media solution for premium TV and digital video advertising. AudienceXpress aims to enhance the way advertisers and agencies automate their media planning to reach audiences across all screens, through:
The ability to target, measure and report on campaigns in near real-time Integration with 20+ TV broadcasters and 50+ AVOD streaming platforms. The use of multiple data sources to target the right audiences with CTV and digital video advertising. Advanced attribution solutions to track CTV web lift on advertisers’ websites. The opportunity for advertisers to onboard and leverage their proprietary data to target similar audiences
When it comes to targeting, IP data makes it possible to offer capabilities like one-to-one targeting on all digital screens, including CTV. AudienceXpress can also help buy-side players run data campaigns without any use of third-party cookies, making audience targeting strategies sustainable in the future. Additionally, through unique partnerships such as Nielsen Marketing Cloud or Oracle Contextual Intelligence, it can help find and reach the right audiences and the right contexts for optimum ad campaign impact.
