Beatgrid delivers precise, cross-media ad effectiveness measurement for channels such as TV, BVOD, CTV, Youtube, OOH and more.
By tracking the exposure of Beatgrid's single-source panel to your ad campaign, brands and agencies can understand how their channel mix interacts to deliver incremental reach, brand uplift and drive consumers to store. These insights are all based on people who have actually seen your campaign, no modelling of disparate data sets to measure R&F or opportunity-to-see methodologies for brand lift.
This insight arms you with the knowledge you need to optimise your cross-channel campaigns and allocate your budgets to improve your ad effectiveness.