Blue is a global tech company that transforms digital marketing with cutting-edge retargeting, helping brands turn lost visitors into loyal customers. Powered by AI and machine learning, our proprietary technology delivers personalised ads at the perfect moment, driving higher conversions. With in-house data processing, we ensure maximum privacy and full GDPR compliance. Operating in 51 markets, Blue’s smart and data-driven approach has fuelled a 6.8-times increase in our client base. As demand for precision marketing rises, we remain committed to innovation, empowering brands to achieve greater success with every campaign.
Blue Media Services (BMS) is a fully customisable and self-service AdTech platform that offers essential technologies and resources needed to boost clients’ digital media strategy. Our proprietary technology enables brands, agencies, and professionals to create and manage high-performance campaigns with full control and transparency. Powered by real-time analytics and advanced automation, BMS optimizes targeting, bidding, and ad delivery to maximize results. Our in-house technology provides cost-effectiveness by having various ad exchanges connected in the bidding process and our service offers full transparency about exactly how your marketing budget is being spent. Our pay-as-you-go model eliminates upfront costs, making programmatic advertising more accessible.
