Interactive Advertising Bureau Bulgaria (IAB Bulgaria) is the official IAB licensee and also the representative of IAB Europe for Bulgaria since 2009. It acts as an independent and transparent member organization of publishers, agencies, advertisers, technology companies and others involved in the digital business.
The mission of IAB Bulgaria is to promote the benefits and opportunities of interactive marketing and also of Internet as one of the main channels of communication.
The focus of the association is to support the growth and development of the digital advertising market in Bulgaria through training, experience sharing, development of standards and guidelines, research, and protection of the interests of its members. We strive to maximize the value of the industry based on the resources and trust that the members provide, as well as the best practices and guidance within the IAB network.