Launched in 2020, Little World is Lion Australia’s craft arm and represents a strong portfolio of craft beer brands in the UK market, including Fourpure (from London’s Bermondsey Beer Mile), Magic Rock (Huddersfield), Australia’s Little Creatures, New Zealand’s Panhead and more recently US brand New Belgium Brewing and Bell’s.
This UK arm of Lion’s Australian brewing business is spearheaded by Managing Director of Lion Little World Beverages Europe, Gordon Treanor. With more than 20 years of experience in beer, most recently heading up Lion’s craft portfolio in Australia, Treanor brings a wealth of knowledge from the dynamic Antipodean market that he hopes to translate into the rapidly growing UK craft sector.
London’s Bermondsey-based Fourpure and Huddersfield-based Magic Rock lead the charge with national distribution through leading retailers and a strong portfolio of core and seasonal products. The pair have been at the forefront of the craft beer scene since 2011 and 2013 respectively.