Metricomm specialises in the use of big data and AI to understand the impact of online media coverage on consumer behaviour, from search to website visits and actual sales, enabling it to determine how best to maximise the effectiveness of search advertising, digital marketing and PR throughout the path to consideration and purchase. The company works for a variety of clients ranging from agencies to brands such as Samsung, broadcasters such as BBC Studios and UKTV, as well as major universities, including Bristol, Leeds and Exeter.