Practical Action

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Practical Action uses technology to challenge poverty in developing countries.

Our strength is our approach. We find out what people are doing and help them to do it better.

Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions - transforming their lives forever and protecting the world around them.

By doing this each year we help around a million people break out of the cycle of poverty ... for good.


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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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