Royal Institution of Great Britain

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Science shapes our lives, our culture and the world around us.It’s the medical treatment that may save your life. It’s the device in your pocket that connects you to the world. And it’s how we will solve the major global challenges of the future.

"Our mission is to harness science for the maximum benefit of society."

The importance of our mission cannot be overstated. It was recognised by the 58 individuals who founded the Ri in 1799 and is just as relevant today. But to achieve the full benefits of what science has to offer, we must ensure that there is a healthy and dynamic interaction between science and society – something we have pioneered for over 200 years.


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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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