Verasity is an open-ledger ecosystem designed to prevent bots and perpetrators of advertising fraud, provide open access to infrastructure for publishers and advertisers, and enhance trust, protection and collaboration in the advertising ecosystem. With product verticals in the advertising and video player industries, Verasity ties together its ecosystem with its 'Proof of View' technology — a patent protected, blockchain-enabled bot prevention module, one of the most powerful solutions in the industry for preventing bots and IVT from stealing brand’s campaign budgets.
VeraViews is an advertising ecosystem built on the principles of transparency and accountability. With a strong focus on ensuring campaign statistics (such as log level data on impressions, viewability, and bot-driven fraud) are available in an open and transparent fashion for all advertising supply chain participants, VeraViews delivers auditability and open access as standard.
Verasity ensures that data from advertising campaigns run through its VeraViews platform are stored on its tamper-proof open ledger, with secure record-keeping, granular and accessible data, and democratized governance of data through the principles of distributed ledger technology. It makes the advertising ecosystem fairer, and more transparent than ever before, with no single participant able to manipulate data from campaigns.
Verasity powers VeraViews through 13 modules, including proprietary AI and Machine Learning technology, to ensure that ads are seen by real people while bots and IVT are discounted from final campaign statistics — resulting in a higher campaign ROI% for advertisers. Real time access to this data by virtue of Verasity’s open ledger technology results in faster payment times for publishers.
Learn more at www.verasity.io and www.veraviews.com. Talk to sales at: veraviews.com/talk_to_sales
