Watching That

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Watching That is the independent intelligence platform for OTT. We collect data from every ad avail in every video view across every device in near real time, allowing businesses to monitor, report, troubleshoot and optimise all corners of their OTT revenue operations.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

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