YouGov PLC

YouGov is an international research data and analytics group

Our data-led offering supports and improves a wide spectrum of marketing activities for a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

Each day, our highly engaged proprietary global panel of over
8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour, which we hold in our multi-dimensional database, the YouGov Cube. We combine this continuous stream of data with our research expertise and technology to provide insights that enable intelligent decision-making and informed conversations.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.