Argos is first to offer ‘voice shopping’ via Google Home

Argos is the first retailer to offer a shopping service using Google Home to reserve items.


Argos has become the first retailer to allow customers to use their Google Home devices to reserve items in store.
This type of ‘voice shopping’ will also be available on Google Assistant-enabled smartphones, making the process of checking availability and purchasing products easier than ever.


John Rogers, chief executive of Argos, told the BBC: "This launch is step one and I don't expect to turn on the app and suddenly double our sales.


"But I expect people will use it and experiment with it - and if we can make it a seamless process, you can see why people would want to use it." He went on to say that while technology is helping to facilitate the Argos shopping experience, the famous catalogue is still at the centre of its offering.


The retailer does not yet have a voice app on the Alexa platform, but Mr Rogers did not rule this out for the future.
He said that the company talks to all the big players and that it is “dipping a toe in the water” when it comes to this type of shopping.

Related content

pot noodle

Joy of Digital Award: Pot Noodle silences the slurp

Learn more
A man presenting on stage

IAB UK launches creator marketing guide

Learn more
Audience

Jo Stevens MP: Digital advertising “good for democracy”

Learn more

Head of Insight (Maternity contract up to 12 months)

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.