Digital Upfronts returns this October to inspire your 2025 planning 

Block out your calendar, Digital Upfronts is back! Events will run between 2-24 October as Amazon, BBC Studios, The Sun and YouTube give advertisers exclusive insight into what they have coming down the track over the next 12 months and beyond. Expect a healthy dose of new product launches, plenty of big-name talent and expert trend analysis to shape your 2025 planning.

Gaming, Retail Media and Connected TV Upfronts will return to The Steel Yard as we take a three day deep-dive into how these once emerging channels are becoming a stalwart on media plans. From the pioneering brand solutions reshaping the status quo, to how advertisers are currently seeing success, you’ll come away up-to-date and inspired about the possibilities.

“This is a few weeks of the year where we put the spotlight on our industry’s innovators and celebrate what digital advertising can do,” explained James Chandler, CMO at IAB UK. “Think of it as an essential mega-mix of new launches, advice and insight from leading players across the media industry that will not only leave you better prepared for the year ahead, but inspired and energised about the opportunities for your brand or clients.”

All Digital Upfronts are free to attend. Find out more and book now.