Does the HFSS online ad ban apply to your ad?
Posted on Tuesday 21 December 2021 | IAB UK
To help all parts of the digital ad industry understand what is and isn't covered by the impending ad ban, we’ve put together some easy-to-use guidance
2024 update: The guidance in the flowchart below remains accurate, but please note that the date has now changed for when the ban will be implemented. Restrictions will come into force on 1 October 2025. See here for the latest info on the ‘less healthy’ restrictions, and see here for the latest list of in-scope product categories.
By answering the four key questions below, you can understand whether an ad will be subject to the HFSS online ad ban when it is introduced at the start of 2023. Please note that this is based on information that is available to us at the time of publishing (December 2021). View the guidance below and download it at the bottom of the page for a version that includes hyperlinks to further information.
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