Eurovision hits Twitter record
More than seven million Tweets were sent about Eurovision 2016, breaking a new record.
Viewers from across the globe tuned into the Eurovision Song Contest 2016 on Saturday night, sending so many Tweets that a new record was broken.
More than seven million Tweets were sent about the contest, breaking the record for how much engagement it garnered on the social media platform.
The competition was broadcast in America for the first time this year, which is likely to have contributed to such high levels of engagement on Twitter, as well as Justin Timberlake's performance.
Ukraine took the crown on the night, closely followed by Australia - an entry that, in itself, caused a social media storm.
Fans, brands and celebrities were active on Twitter throughout the night, with the contest seeing more social media conversations than ever before.
Topics
Related content
IAB UK launches guide to paid social formats
Learn moreCMA releases guides for platforms, brands & influencers on paid promotions
Learn moreGeneral Election 2015: Social insights by DigitasLBi
Learn moreFacebook and Oculus unveil virtual reality headset
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.