Facebook & IAB create visual guide to personalised advertising
IAB US and Facebook
The guide, which details how personalised advertising works for both people and businesses, has been created by IAB US and Facebook
With 92% of all internet users visiting free-to-use websites, personalised advertising is a key part of the digital ad ecosystem, allowing advertisers to reach people with relevant content. This new visual guide, created by Facebook and IAB US, explains how personalised advertising works and the value that it brings to both individuals and businesses.
By drawing on real-life case studies, the tool takes a four-step visual journey through the personalised advertising process that underpins digital connection at a personal level, business level and global level.
As IAB US and Facebook put it: “Gaining a better understanding of how the ecosystem works – of how value and information flow through people, businesses and platforms – will ultimately create greater confidence, personal agency, and new and exciting opportunities.”
Take a look at the guide here.
Written by
IAB US and Facebook
Related content
To ‘kickstart economic growth’, a Labour Government must work with our industry
Learn more
Joy of Digital Award: Volvic’s 3D DOOH campaign
Learn more
The value of digital advertising to consumers and small- and medium-sized enterprises (SMEs) in the UK by region
Learn more
GARM & Ad Net Zero announce global framework to track media’s carbon emissions
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.