Facebook Live hits Android

One month after launch, Android users can now get Facebook Live.


In April, Facebook announced its new feature Facebook Live, which offers users a dedicated page to find live streams.

A month after its launch this option is now available for Android app users, showing a Live tab in the centre of the screen, where the Messenger tab previously sat.

This move has been made by the social network in a bid to make video a priority this year. Clicking on the Live option brings up a live stream of video, which users can then engage with in real time.

In a blog post, Facebook said: "We've seen that on average people watch a live video more than three times longer when it is live compared to when it is not live."

Facebook Live categorises video feeds to make it easier for users to find the type of content they want, and they can also add these to their preferences. 

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Learn more

Gambling regulator clamps down on ads being misplaced on pirate sites

Learn more

COP26: How are digital platforms tackling climate change?

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon