Facebook safety check-in to be used more regularly

The safety check-in will now be used for more human disasters after Paris attacks.


During the devastating attacks in Paris on Friday (13th November), Facebook enabled a service that allowed users to mark themselves and their friends as safe. This has been used in the past for natural disasters, and was rolled out for the first human disaster last week.

The service works by using location tools such as the home city you have listed and where you are connected to the internet to establish if you are near to where a disaster has happened. You will then be sent a Facebook notification to ask if you are safe. This will update your news feed, and notify you of friends who are also marked as safe.

Facebook CEO Mark Zuckerburg has since stated that this will now be used more widely for both natural and human disasters. 

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Learn more

COP26: How are digital platforms tackling climate change?

Learn more

Facebook x Digital Upfronts: 5 things we learnt

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon