Find out how you can help WACL mark its 100th year
Posted on Monday 27 March 2023 | IAB UK
Women in Advertising & Communications Leadership (WACL) is calling for support from the industry to help showcase its invaluable work
Founded in 1923, WACL has championed gender equality in advertising and communications over the past 100 years. To mark its centenary year, the organisation will be reflecting on pivotal moments in its history, as well as looking to the future with a media campaign to ensure better representation of women in advertising.
The primary objective of this campaign - which will coincide with a TV documentary about WACL - is to raise awareness of the body and generate £1 million of funds to invest in developing future female leadership talent.
However, as a not-for-profit, WACL doesn’t have a marketing budget and so is asking for support from the industry to bring the campaign to life. It is working with Wavemaker to secure digital inventory (standard display/mobile and video) to go live at the end of April/start of May 2023.
If you are able to donate any inventory to ensure that WACL can showcase and celebrate its invaluable work, please contact Tom du Luart, Client Lead at Wavemaker.
Written by
IAB UK
Related content
ICO opens industry consultation on storage & access technologies
Learn moreIAB UK’s question about cookie consent debated in House of Lords
Learn moreJoy of Digital Award: Festive whodunnit takes the Christmas crown
Learn moreDon’t expect more of the same in 2025 - expect even more
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.