Glastonbury & Taylor Swift tour draw online audiences in June
Posted on Wednesday 09 August 2023 | IAB UK
UKOM’s June 2023 Digital Market Overview shows that smartphones accounted for 77% of the UK’s time spent online
Key findings from UKOM’s June 2023 Digital Market Overview - using UKOM endorsed data from Ipsos iris - include:
- The average time spent online stands at 3hrs 40mins, with the majority of that (2hrs, 59mins) spent on smartphones
- In fact, an average of 77% of the population’s time spent online is via smartphones
- Music events generated a lot of interest in June - Glastonbury’s website had almost 2m visitors and BBC iPlayer saw audiences surge, while 856,000 people flocked to Ticketmaster’s website on the day that registration for Taylor Swift’s UK tour opened
- The fate of the Titanic submersible dominated the news agenda, with the largest news audiences on 22 June - the day OceanGate confirmed the submersible had imploded
Download the full report here.
Related content
UKOM: 54% of the UK population now uses TikTok each month
Learn more
UKOM: Grocery reward apps see increase in usage
Learn more
UKOM: March 2023 Digital Market Overview
Learn more
UKOM: Smartphones account for 74% of time spent online
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
