Google rolls out more travel planning features

Google is looking to position itself at the heart of travel planning, as it introduces more tools tailored towards individuals' trips.


Google is launching more features to help travellers plan their trips, as it aims to put itself at the centre of destination and journey research.

Users will find day plans, travel articles and activity suggestions all surfaced by the search engine when they start to look into destinations.

Those logged into a Gmail account when they book their flights and accommodation will also find more personally tailored recommendations.

The upcoming Your Trips feature will also make it easier for travellers to pick up where they left off with their planning last time.

Meanwhile, Google Flights show display whether services on certain routes at popular times, such as Christmas or New Year, are more expensive than usual.

It will then alert users to price decreases if they occur within five days of their original search.

Another useful tool is likely to be the hotel location score, which will allocate a mark to properties based on the bars, landmarks and transportation infrastructure nearby.

Related content

Visiting us

Learn more

Joy of Digital Award: OVO Energy’s ‘power nap’ with Amazon Alexa

Learn more
Gareth

Lord Lucas introduces IAB amendments to the DPDI Bill in the House of Lords

Learn more
James Chandler

IAB response to the ICO’s ‘consent or pay’ call for views

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.