How to submit to Digital Adspend 2024

What is Digital Adspend? 

IAB UK’s annual Digital Adspend report is the official measure of the UK digital advertising market going back to 1997. Produced with MediaSense (formerly PwC), the report provides detailed spend data including crucial insights on market trends, sector development and the impact of emerging channels. It is free for all IAB UK members to access as part of their membership.  

Why contribute to Digital Adspend? 

The report comprises a mix of modelled and submitted data, but the more submissions we receive, the more reliable and valuable the results are This is important because:   

• It provides an accurate and objective picture of the size of our industry - which benefits everyone  

• It helps us to demonstrate the value of the digital ad industry to policy makers  

• It shows where there is exciting growth, allowing you to identify potential areas of focus for your business 
   

Thanks to submissions from our members, we know that investment in the UK digital advertising market stood at £29.6bn in 2023. For 2024’s report, we expect spend to exceed £30bn - but we need your input to help us understand industry spend accurately.  

Digital Adspend is conducted with MediaSense, who collate and analyse the data in line with strict confidentiality and security policies, to ensure company data is not identifiable - including to the IAB. 

Who can submit? 

Any business that buys or sells digital advertising can submit data to Digital Adspend. This includes:  

• Media owners 

• Retail Media Networks 

• Intermediaries 

• Affiliates 

• Agencies 

We want to ensure that Adspend accurately depicts the full breadth of the digital market, so we’re keen to ensure emerging channels like gaming, CTV and digital retail media are well represented. 

How do I get involved? 

You can play a really important role in helping us to size the market. To be part of Digital Adspend 2024, we invite you to complete a survey into the digital advertising media you have bought or sold in 2024. This process is entirely anonymous and your responses are handled by MediaSense. The IAB receives amalgamated totals and it’s this which forms our report. To get involved, please email [email protected] with your company name and details for the relevant contact/s at your business and we will get back to you. The survey is now open and will close Friday 21 February 2024.