IAB UK comment: ICO pauses RTB work
Posted on: Wednesday 13 May 2020 | Christie Dennehy-Neil - IAB UK
With the Information Commissioners Office announcing that it will be passing its RTB investigation, IAB UK’s Head of Policy & Regulatory Affairs Christie Dennehy-Neil says that the news does not affect the industry’s ongoing work
Following the ICO’s recent announcement that it will be pausing its investigation into real-time bidding and the ad tech industry, we at IAB UK, together with our members, will be continuing with our action plan to address the issues as detailed in our response to the ICO’s ‘Update report’.
While the ICO’s announcement relates to its ongoing investigation activity, as set out in its January update, it remains of paramount importance that we collectively deliver on the steps we have already laid out and this will continue to be a major priority for us in the coming months.
At present, we are primarily focusing on two key areas: data security and special category data. For more details see Chapter 6 of our response, and keep an eye out for our email updates on our progress.
The Broken Privacy Shield: What to do now
Any company that has been relying on the EU-U.S. Privacy Shield Framework to transfer personal data from the UK to the U.S. will no longer be able to do...Learn more
Webinar: Update on IAB UK’s response to the ICO reportLearn more
Digital advertising guidance: special category data under the GDPR
What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?Learn more
June 2020 update on our Special Category Data work
As we launch our guide to special category data under the GDPR, find out what else we’re doing in this area to help members understand and minimise...Learn more