IAB UK Podcast | Steering Group Specials: Mobile In-App
IAB UK
Members of our Mobile In-App Steering Group give us some key insights into how to use in-app advertising, in this special edition of the IAB UK Podcast
What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust.
Find out more about our Mobile In-App Steering Group here
Listen to the podcast here
Related content
Season 2 Episode 1 | Don't be a #clickhead
Learn more
Season 2 Episode 2 | Being Transparent
Learn more
Season 2 Episode 3 | The B-Word
Learn more
Season 2 Episode 4 | We're all ears
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
