IAB UK responds to Government consultation on draft HFSS secondary legislation
Posted on Wednesday 05 April 2023 | IAB UK
We have submitted a response to DCMS’s secondary consultation on the online HFSS ad ban, focusing in on a proposed exemption for ‘audio-only’ ads
Last December, the Government announced that the implementation of the online ad ban for certain products high in fat, salt and sugar (HFSS) would be moved from 2023 to 2025. At the same time, it launched a consultation on secondary legislation relating to the specific details of the ban in four key areas: product categories, SMEs, regulated radio and online audio.
We have submitted a response to the consultation - which closed on 31 March 2023 - focusing on online audio and the proposed audio-only exemption, as these are the areas that are most relevant to IAB members.
In a nutshell our response supports an exemption from the ban for ads in and around audio content. We argue that this exemption should apply irrespective of the manner in which audio content is accessed, including via an app or website that has visual or audio-visual elements. You can download our response below.
Related content
Less healthy food and drink (HFSS) ad ban: What it is & how it works
Learn more
New data Bill drops plans for centralised cookie consent
Learn more
What we learnt at the 2024 party conferences
Learn more
Labour Party Conference: Three key takeouts
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
