IAB UK teams up with media bodies to highlight value of context
Posted on: Wednesday 18 September 2019 | IAB UK
For the first time, the UK’s media trade bodies are coming together to host a satellite event as part of EffWeek
Taking place on Thursday 17 October, the event will see IAB UK team up with Newsworks, the Advertising Association, Radiocentre, Magnetic, Thinkbox, Outsmart, the Association for Online Publishers, Digital Cinema Media and the Data & Marketing Association.
‘Situation Critical: why context matters in media planning’ will bring together the media bodies’ evidence and insight on the value of context in driving advertising effectiveness and how to optimise this.
Tim Elkington, Chief Digital Officer at IAB UK, says of the event: “If ever proof were needed that we’re all on the same page when it comes to the value of context – this is it. The positive effect that context has on an advertising’s performance has been proven by all of the bodies involved in ‘Situation Critical’. It will give media agencies and media owners a 360 degree view of the evidence out there and how they can best harness it.”
The event will take place at IAB UK’s event space at 14 Macklin Street, London, WC2B 5NF. You can book your place here.
Stay Engaged Session 7: The Assistant Powered Future is Closer Than You ThinkLearn more
Stay Engaged Session 6: The Impact of COVID-19 on the Digital Ad Market with IAB EuropeLearn more
IAB UK Affiliates and Partnership Trends: Audience insights during the coronavirus pandemic
IAB UK’s Antonio Dale Forte looks at trend reports from IAB UK Affiliate Advisory Group to see how user behaviour has changed during the COVID-19...Learn more
Plan for a smooth transition: TCF v2.0 is coming
With the deadline for transition to TCF v2.0 approaching, Quantcast’s Senior Privacy Counsel Matthias Matthiesen shares how companies can prepareLearn more