Taking place on Thursday 17 October, the event will see IAB UK team up with Newsworks, the Advertising Association, Radiocentre, Magnetic, Thinkbox, Outsmart, the Association for Online Publishers, Digital Cinema Media and the Data & Marketing Association.

‘Situation Critical: why context matters in media planning’ will bring together the media bodies’ evidence and insight on the value of context in driving advertising effectiveness and how to optimise this.

Tim Elkington, Chief Digital Officer at IAB UK, says of the event: “If ever proof were needed that we’re all on the same page when it comes to the value of context – this is it. The positive effect that context has on an advertising’s performance has been proven by all of the bodies involved in ‘Situation Critical’. It will give media agencies and media owners a 360 degree view of the evidence out there and how they can best harness it.”

The event will take place at IAB UK’s event space at 14 Macklin Street, London, WC2B 5NF. You can book your place here.