Instagram's first campaign to be held in France
Facebook launches first ever campaign for Instagram.
Facebook, owner of social network Instagram, has launched its first ever marketing campaign for its sister company.
The campaign will be held in France, and will include out-of-home (OOH) posters and pop-up displays, cinema and digital ads across the country.
Head of Facebook France, Laurent Solly, told French newspaper Les Echos: "We are still growing, but it is mostly a way to celebrate our Instagram community, [which is] very active in France."
Speaking to the Verge, a spokesperson from Instagram also said that the campaign will showcase "images and videos from everyday French Instagrammers".
Representatives from Facebook and Instagram haven't confirmed how much has been spent on this campaign, but Mr Solly did say that the investment was "significant".
Related content
Instagram acquiring new followers at speed
Learn more
‘Dark social’ accounts for two-thirds of political content shared
Learn more
Longer-form video is capturing attention on mobile screens across the globe
Learn more
FreeWheel: Video Monetization Report Q1 2015
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
