Knorr using AI tech to suggest recipes to Instagram users

Knorr is using innovative artificial intelligence-based tech to deliver a new campaign that promotes recipe ideas to Instagram users, influenced by the images they've posted on the platform.

The brand worked with the agency AnalogFolk on the campaign, which uses a clever algorithm to analyse Instagram data before suggesting recipes that would complement their lifestyle.

For example, Instagrammers who posted about a snowboarding event in the Italian Alps were linked to a one pot pasta and ragout recipe, which would keep them warm and full of energy during their active holiday.

What's more, Knorr will be hosting the world's first ever Instagram-powered restaurant event at London's Jones & Sons on Wednesday April 11. There will be no menu at the event; instead, diners will be served dishes based on their Instagram posts.

Philippa Atkinson, senior brand manager at Knorr for the UK and Ireland, commented: "We're excited to the the first Instagram-inspired recipe solution, using our consumers' own posts to prompt recipes with real value and relevance we know they'll love."