Listening Britain: 33.2m listening to online audio weekly

The latest data for Winter 2021 shows that 33.2 million people in the UK are listening to online audio every week, comprising 60% of the population aged 15+. This figure is up from 29 million in spring 2020. Download the infographic below for further insight, with key points including: 

• Share of listening among over 55 has gone from 24% in spring 2020 to 30% at the end of 2021, indicating that older demographics have turned to online audio during the course of the pandemic 
• Total time spent listening to online audio stands at 13 hours a week. Time spent listening has fallen among over 35s but has significantly risen among 15-34 year olds
• While mobile still remains the most used device by which to listen to online audio (accounting for 61% of weekly reach), voice activated speakers now represent 37% of reach (vs 30% in spring 2020), which could reflect the increased amount of time we’ve spent at home over the period and a fall in the use of desktops to listen to online audio (from 30% to 23%)