L'Oreal launches pH skin sensor and app

L'Oreal is making the leap into the wearable technology market with the launch of a skin sensor that gives real-time readings of pH levels.

The beauty giant is also offering an accompanying app to help consumers access the right products for conditions as varied as dryness, eczema, and atopic dermatitis.

Readings from the skin sensor will be measured on a scale between one and 14, with those coming out anywhere from 4.5 to 5.5 being considered healthy.

Guive Balooch, global vice-president of the L’Oréal Technology Incubator, noted that it has long been known that pH is linked to common skin complaints.

He added: "Our goal is to use this advanced technology to empower consumers with meaningful information about their skin, so that they can find the products that are right for their individual needs.

“At L'Oréal, we know that health is the future of beauty and we are committed to leveraging technology to bring powerful insights and solutions to our consumers.”