Michelle Donelan named as Secretary of State for Digital, Culture, Media & Sport

With Michelle Donelan now confirmed as the next Secretary of State for digital, culture, media and sport, I would like to take the opportunity to congratulate her on her appointment.

At the IAB, our message to the new Government on behalf of the digital advertising industry is clear: work with us to make sure that legislative changes are necessary, proportionate and genuinely effective. Digital advertising is under a high level of regulatory scrutiny and, by working with our members, the Government can ensure that any changes to the current regulation of digital advertising add meaningful value, can be effectively implemented and prioritise the areas most in need of attention. 

Not doing so will have a vast effect on the stability of the businesses that rely on digital channels, particularly small companies that are already facing huge economic uncertainty. Most importantly, blunt legislation could risk the viability of the free-to-use, ad funded web - limiting the ability of each and every one of us to access information and services online for free. By working together, Government and industry can deliver far more for the UK.