Pinterest Propel launches in UK

Pinterest has announced the launch of its Propel function into five new markets: the UK, Ireland, Australia, New Zealand and Canada.

Until now, the feature has only been available to brands in the US, but this extension of its reach will allow more businesses to improve their chances of advertising their products successfully via Pinterest.

Propel provides brands with guidance on how to promote their products via the moodboard-based social platform. In the US, it has led to a 50 per cent increase in the number of small companies advertising via Pinterest in the past 12 months.

In addition, from the image-sharing site suggests that Propel can help brands to achieve triple the number of clicks on their posts in their first 90 days of using the service. As a result, it could have significant benefits for brands using Pinterest as part of their marketing strategy for the first time.

Jon Kaplan, head of global sales at Pinterest, commented: "Over the past couple of years, we've introduced features that make it even easier to create and manage Pinterest ads.

"These features are especially helpful for smaller businesses that don't have a lot of time or resources to invest in their marketing."