Reddit introduces new embed feature
This step will allow users to better integrate content on external sites around the web.
Social news service Reddit is following the likes of Twitter and Facebook by introducing a new embed feature to its platform.
This feature is intended to work in a similar fashion to to an embedded tweet, video clip, or Facebook post, giving users the opportunity to integrate content on external sites around the web.
It's hoped that this will allow the platform to reach larger audiences, while also building stronger relationships with publishers and brands.
If successful, this move will see external sites become much more easily able to include Reddit content within their own reports, which the platform expects to not only boost revenues, but to increase awareness.
Related content
Gambling regulator clamps down on ads being misplaced on pirate sites
Learn more
Mark Zuckerberg to donate 99% of Facebook stock to charity
Learn more
Retailers see the effect of mobile
Learn more
UK consumers use apps more than ever
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
